Where heritage
meets design.
Design runs deep in the Borelly Esmeral family. Raised among art galleries and interior design studios in New York, Miami, and Colombia, Cristina Borelly grew up surrounded by creativity, craftsmanship, and a passion for aesthetics passed down from her mother and uncle. Inspired by this creative legacy, she launched CB Hali with one purpose: to reimagine timeless craft through a contemporary lens. What began as a vision for transforming the rug into a modern design
Statement has evolved into a broader mission—crafting pieces that reflect identity, culture, and emotion.
Over the years, we’ve expanded our global partnerships, sourcing traditional and modern techniques from Brazil, India, Turkey, France, and beyond. Each collaboration has helped shape who we are today: a studio grounded in craftsmanship, driven by innovation, and guided by deep cultural respect. In 2019, we opened our flagship showroom in Barranquilla, a space where architects, designers, and design lovers gather to explore the creative universe of CB Hali. Now, after a decade of growth, our vision has become even clearer: we don’t just design for spaces—we design for the way people live, feel, and connect.
Our
Values
1. Craftsmanship & Heritage: We honor time-tested artisanal traditions—hand-knotting, weaving,
and tufting—while reimagining them for today. Every piece carries the soul of the maker and the
wisdom of generations.
2. Innovation & Personalization: We believe design should evolve. Our work is driven by curiosity,
creativity, and the freedom to co-create. Each project is a tailored experience—because no two
stories are alike.
3. Sustainability with Purpose: We are committed to using sustainable and recycled materials,
minimizing environmental impact, and supporting responsible, ethical production across our supply chain.
Cristina Borelly- CEO & Founder / Ray Herrera- International Operations Manager & Contract Projects / Isabella Felfle – Sales & Marketing Director / Karoline Perez – Professionals Coordinator / Margarita Nuñez – Retail Coordinator / Ronald – Product Designer / Misael Nuñez- Designer / Daniel Padilla -Supply Chain / Angelica – Accounting Assistant / Yeison Cassares: Head of Logistics / Luis Miguel – Logistics Ana Maria Zuluaga – Brand Developer Bogotá / Juan David Gomez – Brand Developer Medellin / Vanessa Borelly – Brand Developer Cali / Andres Yanett & Jorge Bateman- Brand Developer Miami





